Northern Lights Centre Building and Town of Watson Lake Business Assessment

The report evaluates the current condition, community value, business performance, and redevelopment opportunities for the NLC in Watson Lake. It finds that the NLC is a highly valued community asset, serving not only as a tourist attraction but also as an educational and cultural venue. Stakeholder feedback strongly supports investing in the facility, with particular emphasis on incorporating Kaska heritage, culture, and art into programming and displays. Financially, the NLC recovered about 89% of its operating costs in 2022, with revenue boosted by grants but still reliant on them. The report identifies opportunities to increase revenue through higher ticket prices, improved marketing (including a better website and online sales), stronger partnerships with schools and the Liard First Nation, and expanded gift shop and food sales.
The building is generally in good condition, needing only minor repairs and upgrades, but would benefit from energy efficiency improvements and accessibility enhancements. The functional assessment suggests reconfiguring the entrance, reception, and gallery spaces to be more welcoming and commercially effective. Short-term priorities include replacing the aging theatre projection system, addressing accessibility issues, and removing rodent intrusion. Long-term plans could focus on facility upgrades, enhanced programming, and cultural integration to increase the NLC’s economic and community impact.